E-ISSN: 2963-3699
P-ISSN: 2964-0121
Homepage: Homepage: https://return.publikasikupublisher.com
This work is licensed under CC BY-SA 4.0
CREATIVE MANAGEMENT AND INNOVATION: BUILDING
COMPETITIVE ADVANTAGE IN THE CONTEMPORARY ERA
Rokhmad Slamet
1*
, Harries Madiistriyatno
2
, Munir Azhari
3
STIMA IMMI Jakarta, Indonesia
rokhmad19@gmail.com
1
2
3
ABSTRACT
In the world of business and enterprise, competition is something that cannot be avoided. Especially in
this contemporary era, business practices are experiencing very rapid changes due to advances in
digital technology which requires business people to be ready to face competition. In an effort to face
competition in business, an attitude of discipline, creativity and innovation is needed by business
people or businesses. In an effort to maintain market share, an entrepreneur must be able to see an
opportunity and have the courage to take a risk. It is through courage and opportunity that an
entrepreneur becomes equipped to remain capable and even win market competition. This research
aims to find out what kind of creativity and innovation are carried out by business actors in dealing
with changes in market share in the current era. This research uses a qualitative research method using
a case study approach. The results of this research are that the application of creative management and
innovation carried out by the UMKM industry, Ms. Sumiatin's peanut brittle business and the
restaurant industry, namely Lim's Cafe Kisaran and Bang Kendik Cafe Rantauparat, has had a positive
impact and is able to create competitive advantages in the contemporary era.
Keywords : Creativity and innovation management; Contemporary era
INTRODUCTION
In today's contemporary era, business practices are changing due to the significant
influence of digital technology on the modern global economy, growing company performance,
and encouraging innovation in all business fields. Such as the concept of Industry 4.0 which is
linked as a concept created due to digital transformation in manufacturing, such as big data,
cloud technology, to be applied to the manufacturing process. Entrepreneurs can expand their
business by using innovative technology and business models that can gain a competitive
advantage (Rochmawati et al., 2023). Competitive advantage is the result of a method or strategy
used through the method of affixing various kinds of resources owned by a company or
organization (Utama et al., 2020). A company can be said to have a competitive advantage if it
has privileges from its competitors to attract consumers and be able to protect itself from
dynamic market pressures (Liliyani, 2015). The competitive advantage achieved by a company
can be maintained by always fostering knowledge, creativity and innovation and human
resources because successful companies in the future will form a place of knowledge, level, and
expertise that is proprietary to them (Rihardi, 2021).
Achieving a goal requires one thing that is fundamental, namely strategy, in improving
the concept of strategy requires an improvement review. Innovation is one of the methods and
results done by organizing a creative thought or idea, developing technology, and research done
on a niche market by providing differentiation from other products that have good value (Mugni
et al., 2022). A competitive strategy is needed as a protective barrier in the face of business
competition (Suhaeni, 2018).
In this age of information advancement, technological advancement is one of the most
important variables in restraining human life. In human life, the use of technology has grown
into many aspects. This is due to the will of humans themselves who strive to continue to
always grow and grow. So that from this willingness that gave rise to a new idea or idea that
was created. In the relationship of creating new ideas and ideas, a term known as creativity
arises. Which is where creativity becomes the beginning of the emergence of a new idea that has
meaning for humans known as innovation (Yulius, 2021).
Business is an entrepreneurial activity that faces a lot of resistance or challenges.
Therefore, an attitude of discipline, creativity is needed by a business or business actor. In an
effort to maintain market share, an entrepreneur must be able to see an opportunity and have the
Creative Management and Innovation: Building Competitive Advantage in The Contemporary Era
1011
Return: Study of Economic And Business Management, Vol 2 (10), October 2023
courage to take a risk. Through courage and opportunity, it is the provision of an entrepreneur to
remain capable of market competition. Certain abilities must be possessed by an entrepreneur
such as the knowledge of adapting a different method, and being able to create a creative and
innovative product to compete in the market (Riany & Dahmiri, 2020).
According to Zimmerer & Scarborough in their journal Riany and Dahmiri (2020)
creativity is the power to create new thoughts or ideas, by combining, and making changes to an
existing thought or idea which is then processed to form a creative product or service.
Companies can be said to advance and develop requiring encouragement and creativity,
companies also have the strength and courage to face market instability. Each company is
required to implement creativity in the products sold. The creativity of a product has the power
to grow and combine pre-existing thoughts or ideas obtained from customers who then create
creative products and are able to have an impact on competition. Apart from that, innovation is
also needed in the growth of a company which has a special function for entrepreneurs. Through
innovation, entrepreneurs are able to make a product that has not existed before into existence
(Riany & Dahmiri, 2020).
According to Porter in his journal Riany and Dahmiri (2020), competitive advantage is
that a company is able to reach margins that exceed its competitors. Based on a study conducted
by Proter, there are several methods to be able to excel in competition, including offering a
product or service at a low price (cost leadership), offering products with their differences
(differentiation), and focusing on just one segment to maximize (focus). The way to survive in
today's contemporary era is to have the ability or excellence in business competition so that the
business being run can be sustainable or sustainable (Riany & Dahmiri, 2020).
In the world of business and business, competition is something that cannot be avoided. It
is not only large business groups that experience competition but industries within the scope of
MSMEs also face competition (Maesaroh, 2020). Competition in the MSME industry requires
entrepreneurs to strive to make improvements in all matters, for example, changes are made in
this case a business actor needs a new idea (Priharti et al., 2021). The most important way to face
competition is how a company or MSME business player wins a competition by prioritizing an
expertise to realize advantages in competing (Maesaroh, 2020). Each company or organization
has its own way to gain an advantage in competition. According to Philip Kotler and Gary
Armstrong in his seminar proceedings Cholik (2020) said that a company can also offer a fairly
minimal value or price or also bring more profit at a high price as well to gain an advantage in
competing. A leader or company leader must be able to motivate and help his managers to be
more creative, without creativity a company does not gain a competitive advantage and has no
power and effort to compete with its competitors (Cholik, 2020).
Based on this, the author wants to conduct research on creative management and
innovation in building competitive advantage in the contemporary era, which aims to find out
what kind of creativity and innovation is carried out by business actors in facing changes in
market share and technological advances that are so fast in this day and age.
RESEARCH METHOD
The research method used is qualitative method is a way of research that produces
elaboration or descriptive data in the form of recorded or oral words through observations of
individuals or behavior, through a case study approach, according to Yin in his seminar
proceedings Cholik (2020) case studies are useful for examining problems in interrelated
research between phenomena and a context in which these phenomena exist. According to Yin,
there are also 4 crucial things in data analysis with qualitative research methods, namely
matching patterns, forming explanations, finding logic models, and doing analysis (Cholik,
2020).
If the researcher uses several cases in his research, then to find repetition in the case,
requires additional techniques and unification which the final result is a narrative that tells about
the case, so that readers are expected to understand the case that has occurred (Cholik, 2020).
Case study research also allows the researcher to protect the nature or characteristics as well as
Creative Management and Innovation: Building Competitive Advantage in The Contemporary Era
1012 Return: Study of Economic And Business Management, Vol 2 (10), October 2023
the meaning or significance of unique real events (Putri, 2021). Data collection methods are
carried out through literature studies and documentation sourced from documents, books,
journals, articles / other online media (Sidiq, Umar & Choiri, 2019)
RESULT AND DISCUSSION
Definition of Creativity and Innovation
Experts differ in defining innovation, in a broad sense the word innovation is not only
about the problem of a product but also about a thought or idea, method or an object that has
been prepared to form something that has not been created before. An innovation is often
associated with a change that is passed as something new by those who experience it. However,
an innovation in the context of marketing and buyer behavior, can be connected through a new
product or service. The word "new" here refers to a product that has not been made or has never
existed or created before in the market and something new in the sense of existing in this case is
something different that is an improvement on previous products that customers have
encountered in the market (Yulius, 2021). Meanwhile, according to Suryana in his journal
Carlina and Ekowati (2022) innovation is stated as the ability to implement creativity to form
something that can be used and bring added value to the resources it has (Carlina & Ekowati,
2022). Meanwhile, according to Schumpeter in his journal Verbyani (2021) who was the first to
research the importance of an innovation in the "entrepreneurial procedure" and "Innovation" is
like doing new things or doing things that have been created before using new methods.
Innovation is defined as a company's inclination to support and encourage creativity and
experimentation in introducing new ideas (Verbyani & Handoyo, 2021).
According to Zimmer, et al in his journal Yulius (2021) creativity is defined as an
expertise to develop new ideas and find new methods when looking at problems and
opportunities.Innovation can also be interpreted as a "method", or also the "result" of growth or
utilization, understanding of skills and expertise to form or also change products to be even
better and have valuable value. The word innovation comes from the Latin Innovationem, which
is a noun as an innovation action which means to update or change. According to Vontana in his
journal Yulius (2021) defines innovation as economic and social success by introducing a new
method or also a new mixture of modified old methods. There are several differences between
creativity and innovation, including the following:
Table 1 The Difference Between Creativity and Innovation
Innovation Creativity
Innovation Creativity
Looking at something new Making the
new look concrete
Looking at something new Making the
new look concrete
Generating ideas Ideas brought to life
that relate to
Generating ideas Ideas brought to life
that relate to
Relating to skills or expertise Relating
to observation
Relating to skills or expertise Relating to
observation
If you create something that has not
been created before, it can be said that you
have created If you improve something that
existed before, then you have made an
innovation
If you create something that has not been
created before, it can be said that you have
created If you improve something that existed
before, then you have made an innovation
Concepts of Creativity and Innovation
According to Tjiptono in his journal Carlina and Ekowati (2022), giving a statement that
the creativity of a product is a collection through thoughts or ideas in the form of ideas that
provide differentiation from competitors' products so that consumers will feel satisfied with the
products offered. According to Hadiyati in her journal Carlina and Ekowati (2022) that
creativity is a thought about a product that has benefits, is appropriate and valuable about a job
that has a heuristic character or which means "to find" or also an imperfect guide that teaches us
Creative Management and Innovation: Building Competitive Advantage in The Contemporary Era
1013
Return: Study of Economic And Business Management, Vol 2 (10), October 2023
to understand or get something that has not been created before (new) (Carlina & Ekowati, 2022).
There are several parameters of product creativity, namely as follows
a. Authenticity at the level of product innovation seems to be realized, that is, when working
on product innovation, it must still protect its authenticity.
b. The level of modification of a product is that the product or item that is realized has a
level in working on an innovation or change.
c. The appropriateness of the product which involves the point of view of quality and the
idea of the product being realized must observe the appropriateness of the product (Harini
et al., 2022)
Creativity means an ability that is possessed from within a person's individual. The
creativity that a person has is to appear simultaneously with the birth of that person. According
to Utami Mundar in his journal Yulius (2021) creativity is defined as the fruit through
interaction between a person and the surrounding environment, being able to create new
combinations, based on previously known data, information, namely all the experience and
knowledge that a person has processed during his lifetime. In its concept, a creativity is based
on 3P, namely:
a. Process
It is a process that produces something that has not existed before or is new, in the growth
of creativity, the creative process is an important factor. It can be interpreted as an active
creative role that expresses proficiency and legitimate thinking and behavior.
b. Product
Product-based creativity is defined as a creative endeavor that concentrates on products or
goods created by a person either new or an innovative combination. A manifestation can
be said to be creative if the new manifestation has a function from an individual to
society.
c. Personal
Creativity reflects an individual's distinctiveness in their thoughts and statements.
Creativity is created through one's skill to create something that has not been created
before. An independent nature must be possessed by a creative person. He or she is also
not bound by common values and norms that are active in the society (Yulius, 2021).
Innovation means publicizing a new idea, new product, or new methods that have
beneficial value, which is the concept of innovation.
a. Product innovation
This product innovation includes new perceptions, new services that are visibly
improved. As well as an increase in usability characteristics, technician capabilities, and
the reversal is not difficult. For example: Smartphones, computers, etc.
b. Public service innovation
Public services could only be done directly before. However, along with the rapid
development of technology, public services can now be done online or online with a
variety of methods, such as using call centers, automatic chat, or video calls.
c. Technological innovation
Currently humans can communicate with anyone and anytime, this is due to the rapid
innovation in the field of technology today. This is validated by the existence of digital
media platforms such as social media, Facebook, Twitter, and Instagram which are able
to reach all users in the world (Yulius, 2021).
Innovation management can be defined as the blending through a process of innovation
and change management. It refers to the growth of products, business methods, and
organizations that innovate. Innovation management is needed as the recognition of new ideas
must continue as an effort to prevent the rapid, diverse, and dynamic growth of the world. The
purpose of creativity and innovation management itself is to create ideas that have not existed
before which are useful for changing things for the better, gaining profits or profits, as well as
increasing efficiency, improving product quality, products being able to reach a wide market,
Creative Management and Innovation: Building Competitive Advantage in The Contemporary Era
1014 Return: Study of Economic And Business Management, Vol 2 (10), October 2023
and creating new markets (Yulius, 2021). Creativity and innovation in a company or organization
are two crucial things connected through human skills that are both connected between the two
and cannot be separated (Mulyana, 2014). The creative ideas that a person has will be able to
realize an innovation or change and be able to take opportunities for growth and increase to
benefit life (Cholik, 2020).
Application of Creativity and Innovation Management
a. Creative management and innovation in MSMEs "Usaha Rempeyek Ibu Sumiatin"
Rempeyek is one type of snack that has a savory taste. This snack is also often used as a
complementary food, therefore peyek itself has the same function as crackers. Rempeyek is
included in the fried food group with the basic ingredients of starch mixed with water and
stirred until the peyek dough thickens and then given spices and peanuts as a typical filling for
this snack. MSMEs themselves are one of the business fields that are widely run by the people
of Indonesia. Actors in the MSME business itself are not only played by groups of mothers but
also students and students with various products they sell. In Indonesia itself, MSME business
actors have always experienced a substantive increase (Satriadi et al., 2023). This is because
small and medium enterprises are one of the priorities in economic growth in Indonesia, small
and medium business activities are one of the businesses that can maintain economic
improvement in Indonesia (Siti Fitria Fahmila, 2018). One of them is Buk Sumiatin's rempeyek
MSME business in Perum Griya Senggrang Permai, Tanjungpinang (Satriadi et al., 2023).
In Tanjungpinang, the strength or potential of rempeyek micro, small and medium
enterprises has increased accompanied by an increase in productivity. Thus the high
productivity rate of rempeyek must be accompanied by a healthy and alluring marketing
turnover as well. The process of making rempeyek is not a difficult thing to do, so this
rempeyek business has many other competitors engaged in the same field and product, more
specifically in the Tanjungpinang area. Therefore, high productivity and a good understanding
of marketing both offline and online are needed so that Mrs. Sumiatin's peyek business can be
sustainable for a long period of time. After observations in the journal Satriadi et al (2023) that
the method of selling Mrs. Sumiatin's rempeyek products is still traditional, namely by leaving
her selling products to traders or stalls around her residence with ordinary plastic packaging
used without any labels or logos printed on the peyek packaging (Satriadi et al., 2023).
In Tanjungpinang, the strength or potential of rempeyek micro, small and medium
enterprises has increased accompanied by an increase in productivity. Thus the high
productivity rate of rempeyek must be accompanied by a healthy and alluring marketing
turnover as well. The process of making rempeyek is not a difficult thing to do, so this
rempeyek business has many other competitors engaged in the same field and product, more
specifically in the Tanjungpinang area. Therefore, high productivity and a good understanding
of marketing both offline and online are needed so that Mrs. Sumiatin's peyek business can be
sustainable for a long period of time. After observations in the journal Satriadi et al (2023) that
the method of selling Mrs. Sumiatin's rempeyek products is still traditional, namely by leaving
her selling products to traders or stalls around her residence with ordinary plastic packaging
used without any labels or logos printed on the peyek packaging (Satriadi et al., 2023).
Based on the results of research and business assistance conducted by Satriadi et al
(2023), the authors conclude that Mrs. Sumiatin's rempeyek business has applied creativity and
innovation management, with product innovation, namely making improvements to the
packaging of her business products that prioritize packaging or packaging and have
implemented a differentiation strategy as evidenced by the use of technological innovation in
increasing the level of sales by utilizing Facebook social media as an online media marketing,
by applying creativity management and business innovation Mrs. Sumiatin's peyek business has
obtained substantial results compared to before innovation was made (Satriadi et al., 2023). This
indicates that creative management and innovation have an impact in building competitive
advantage in contemporary times with advances in information technology as it is today.
The result of the influence of rapid technological development is product innovation or
Creative Management and Innovation: Building Competitive Advantage in The Contemporary Era
1015
Return: Study of Economic And Business Management, Vol 2 (10), October 2023
change itself. The increase in competition and rapid technological development requires each
company to always relentlessly innovate products which are expected to foster competitive
advantage in an organization or company (Kurniasari & Utama, 2018).
Although MSME businesses have always experienced an increase over time, they are
still faced with various problems (Sunarsih, 2017). One of them is the problem of change and the
use of digital technology, in the era of digitalization it does have an impact and change and
makes it even more productive because all things can be done in a fairly short period of time
(Sabrina, 2021). However, in an effort to deal with technological developments for MSME
business actors, it is not an easy thing based on data obtained from Delloitte Access Economics
in his journal Rofaida stated that there are only around 32% of MSME business actors in their
business processes using digital technology, according to the results of the research this is
because each business actor does not have the ability to use digital technology (Rofaida &
Ciptagustia, 2020).
b. Creative management and innovation at "Lim's Cafe Kisaran"
Cafe is a type of restaurant that emphasizes a comfortable and relaxed atmosphere,
comfort in the cafe can be seen from comfortable seating with music. So that the cafe becomes
a suitable place for a relaxing fun place with friends, relatives, or even family. The food
provided is also a simple and easy-to-make food menu and is not difficult to make. So that the
cafe business is quite competitive, with the development of sophisticated technology, thus
leading every cafe business actor to include every customer in obtaining a value or value
(Haloho et al., 2020).
One of the most popular cafes in the Kisaran area is Lim's Cafe. The cafe is visited by
various groups ranging from young people to adults. This cafe was established in 2013, this
cafe is also equipped with free wifi facilities and music that is served so that customers enjoy
and enjoy their food and drinks comfortably and relaxed. The service system at the cafe is also
good and friendly to its customers, criticism and suggestions from buyers are also well
received. Lim's Cafe also offers a variety of menus such as heavy meals or just snacks. The
menu they make is also often innovated by Lim's Cafe. Various kinds of flavors or new types of
food are made so that they can hook customers (Haloho et al., 2020).
Lim's Cafe also has social media accounts such as Facebook and Instagram. However,
their social media activities are less active, and do not often upload photos of food or beverage
products on their social media. However, customers who come to Lim's Cafe always post either
their photos or videos when they are visiting Lim's Cafe, which unexpectedly helps the owner
of Lim's Cafe. It can be proven by the number of customers who come to the cafe even though
there are many other competitor cafes that are not much better than Lim's Cafe. Based on the
results of research conducted by Haloho et al (2020) in his journal that product innovation sold
and marketing through social media is also able to have a positive and substantive impact on
Competitive Advantage at Lim's Cafe Kisaran (Haloho et al., 2020). A competition arises because
as a line of business increases, there will be many similar businesses that will emerge (Noviani,
2020).
The results of the research conducted by Haloho et al (2020) are also the same as the
results of research conducted by Hasibuan et al (2021) at Bang Kendik Cafe Rantauparat which
shows that creativity and innovation have a positive impact on customer purchasing power
attraction at Bang Kendik Cafe Rantauparat (Hasibuan et al., 2021). This indicates that the
creativity and innovation carried out by Bang Kendik Cafe Rantauparat are able to form a
competitive advantage in the cafe business.
This is in line with the opinion in his journal Fatahillah (2023) that product innovation is
also one of the supporting factors for competitive advantage. Products are the central
component of a buying and selling or marketing activity, this is because the product is the fruit
of the company's activities or business that can be offered which is useful as an effort to fulfill
the needs and desires of customers. Innovating products is one way of competing between
business people offered to customers (Fatahillah, 2023). Meanwhile, according to Tjiptono in his
journal Carlina and Ekowati (2022) states that innovation is one of the important factors in
Creative Management and Innovation: Building Competitive Advantage in The Contemporary Era
1016 Return: Study of Economic And Business Management, Vol 2 (10), October 2023
sustaining the success of a company or business that is run. Innovation ends with the
introduction of a new product (Carlina & Ekowati, 2022).
CONCLUSION
Based on the results of the research above, it can be concluded that creative management
and innovation are able to build competitive advantages in the current era as is the case in the
micro, small and medium enterprise industry or MSMEs, Mrs. Sumiatin's rempeyek business
located in Tanjungpinang, which has applied creative management and innovation through
business assistance provided by improving the quality of packaging and creating a logo for her
business products and also utilizing digital innovation as a medium for online marketing using
Facebook. The business run by Mrs. Sumiatin after going through assistance and applying
creative management and innovation has an impact on the results obtained quite substantially
different from before. Also in the restaurant business, Lim's Cafe Kisaran, which has
implemented innovation management in its food and beverage menu so that it gets positive
feedback or reciprocity from its customers, Lim's Cafe Kisaran also utilizes digital innovation
by creating business accounts on social media such as Facebook and Instagram, although in the
process the business actors are less active in using social media, but the positive impact of
social media is still felt because visitors who come to the cafe deliberately upload their leisure
activities in that place so that indirectly Lim's Cafe Kisaran has excelled in competing in the
contemporary era like today. The positive impact of creative management and innovation is also
felt by Bang Kendik Cafe Rantauparat business actors.
REFERENCES
Carlina, G., & Ekowati, S. (2022). Pengaruh Kreativitas Dan Inovasi Terhadap Minat Beli Konsumen
Bakso O’Boss Di Kota Bengkulu. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 10(2),
599–608. https://doi.org/10.37676/ekombis.v10i2.2197Google Scholar
Cholik, A. (2020). Implementasi Manajemen Turnaround untuk Memperoleh Keunggulan Bersaing
Menuju Era New Normal : Studi Kasus pada Sumber Daya Manusia di Perusahaan Swasta
Nasional. Prosiding Seminar Stiami, 07(2), 1–9. Google Scholar
Fatahillah, Et. al. (2023). Pengaruh Strategi Diferensiasi Dan Iniovasi Produk Terhadap Keunggulan
Bersaing Pada IKM Konveksi Di Kecamatan Caringin Kabupaten Sukabumi. Management Studies
& Entrepreneurship Journal, 4(december 2022), 61–66. Google Scholar
Haloho, E., Purba, M. L., & Idahwati. (2020). Pengaruh Inovasi Produk Dan Media Sosial Terhadap
Keunggulan Bersaing Pada Café Rilek’S Medan. Jurnal Mutiara Manajemen, 5(1), 62–72.
https://doi.org/10.51544/jmm.v5i1.3046 Google Scholar
Harini, S., Silaningsih, E., & Putri, M. E. (2022). Pengaruh orientasi pasar, kreativitas dan inovasi
produk terhadap kinerja pemasaran UMKM. Jurnal Inspirasi Bisnis Dan Manajemen, 6(1), 67.
https://doi.org/10.33603/jibm.v6i1.6040 Google Scholar
Hasibuan, D., Hasibuan, M. I., & Harahap, J. M. (2021). Pengaruh Kreativitas Dan Inovasi Terhadap
Minat Beli Konsumen Pada Bang Kendik Cafe Rantauprapat. Kapital: Jurnal Ilmu Manajemen,
3(1), 1–5. Google Scholar
Kurniasari, R. D., & Utama, A. (2018). the Effect of Product Innovation, Product Creativity, and Product
Quality on Competitive Advantage (a Case Study of Handicraft Enceng Gondok “Akar”). Jurnal
Manajemen Dan Bisnis Indonesia, 3, 467–477. Google Scholar
Liliyani, R. (2015). Pengaruh Orientasi Pasar Dan Inovasi Produk Terhadap Keunggulan Kompetitif
Ukm Batik Pada Koperasi Batik Budi Tresna Desa Trusmi Kulon Kecamatan Plered Kabupaten
Cirebon (Vol. 151). IAIN Syekh Nurjati Cirebon. Google Scholar
Maesaroh, A. (2020). Guna Meningkatkan Kinerja Pemasaran ( Studi Kasus Pada Batik Pringmas ,
Desa Papringan , Banyumas ). IAIN PURWOKERTO. Google Scholar
Mugni, K. Al, Danial, D. M., & Norisanti, N. (2022). Pengaruh Inovasi Dan Kolaborasi Terhadap
Keunggulan Bersaing Pada UMKM Industri Makanan Kota Sukabumi. Journal of Economic,
Bussines and Accounting (COSTING), 5(2), 1650–1654.
https://doi.org/10.31539/costing.v5i2.3389 Google Scholar
Mulyana, S. (2014). Enhancing Innovation Capability, Competitive Advantage and Performance through
the Quadruple Helix Approach: A Study on the Creative Industry in the Fashion Sector. Jurnal
Manajemen Teknologi, 13(3), 304–321. Google Scholar
Creative Management and Innovation: Building Competitive Advantage in The Contemporary Era
1017
Return: Study of Economic And Business Management, Vol 2 (10), October 2023
Noviani, L. (2020). Pengaruh Inovasi Produk, Kreativitas Produk, dan Kualitas Produk terhadap
Keunggulan Bersaing (Studi Kasus pada Kerajinan Tikar Eceng Gondok ”Liar”). Jurnal
Manajemen Danbisnis (Jumanis), 2(1), 2076–2086. Google Scholar
Priharti, R. D. V, Herlina, T., & Hakiki, N. (2021). Pengaruh Orientasi Pasar Dan Inovasi Produk
Terhadap Keunggulan Bersaing Pada Usaha Rumah Kreatif Pt. Semen Baturaja. Kolegial, 9(1),
45–59. Google Scholar
Putri, M. S. (2021). Abstrak Manajemen Krisis PT. Kereta Api Indonesia Dalam Menangani Keluhan
Pelanggan Di Masa Pandemi Covid 19 Meri Safarwati Putri Abstrak Sebagai salah satu jasa
transportasi darat , PT . Kereta Api Indonesia ( KAI ) Daerah Operasi ( Daop ) 1 Jakarta jug. Ilmu
Komunikasi, 03(01), 1–13. Google Scholar
Riany, A. I., & Dahmiri, D. (2020). Pengaruh Kreativitas Dan Inovasi Terhadap Keunggulan Bersaing
(Studi Kasus Wedding Organizer Hastina Puspita Decoration Kota Jambi). Jurnal Manajemen
Terapan Dan Keuangan, 9(2), 94–104. https://doi.org/10.22437/jmk.v9i2.12038 Google Scholar
Rihardi, E. L. (2021). Pengembangan Manajemen Sumber Daya Manusia Sebagai Sebuah Keunggulan
Kompetitif Pada Industri Pariwisata Dan Perhotelan. Komitmen: Jurnal Ilmiah Manajemen, 2(1),
10–20. https://doi.org/10.15575/jim.v2i1.12474 Google Scholar
Rochmawati, D. R., Hatimatunnisani, H., Veranita, M., & Pajajaran, P. (2023). Mengembangkan Strategi
Bisnis di Era Transformasi Digital. COOPETITION: Jurnal Ilmiah Manajemen, 14(1), 101–108.
Google Scholar
Rofaida, R., & Ciptagustia, A. (2020). Upgrading Business Performance Through Digital Literacy:
Efforts To Achieve Competitive Advantages In The Industrial Revolution 4.0. Science of the Total
Environment, 9(1), 1–10. Google Scholar
Sabrina, R. (2021). Manajemen Sumber Daya Manusia: Unggul , Kreatif , dan Inovatif di Era Revolusi
Industri 4.0. Jurnal Ilmiah Manajemen Dan Bisnis, 22(2), 216–222.
https://doi.org/10.30596/jimb.v22i2.7703 Google Scholar
Satriadi, Amelia, A. O., Anggraini, S., Suryaningsih, J., Putra, & Sanjaya, O. (2023). Manajemen Inovasi
Pada Umkm “ Usaha Rempeyek Ibu Sumiatin.” 09. Google Scholar
Sidiq, Umar & Choiri, M. (2019). Metode Penelitian Kualitatif Di Bidang Pendidikan (A. Mujahidin,
Ed.; 1st ed.). CV. Nata Karya. Google Scholar
Siti Fitria Fahmila. (2018). Pengaruh Strategi Inovasi Terhadap Kinerja Operasional Perusahaan Pada
UKM Batik Di Yogyakarta. Universitas Islam Indonesia. Google Scholar
Suhaeni, T. (2018). Pengaruh Strategi Inovasi Terhadap Keunggulan Bersaing di Industri Kreatif (Studi
Kasus UMKM Bidang Kerajinan Tangan di Kota Bandung). Jurnal Riset Bisnis Dan Investasi,
4(1), 57. https://doi.org/10.35697/jrbi.v4i1.992 Google Scholar
Sunarsih, N. (2017). Kewirausahaan dalam Multi Prespektif. In G. Ginting & R. Y. Priyati (Eds.),
Universitas Terbuka (Pertama, pp. 21–31). Universitas Terbuka. Google Scholar
Utama, L., Widjaja, O. H., & Lego, Y. (2020). Pengaruh Orientasi Kewirausahaan Terhadap Keunggulan
Kompetitif Pada Ukm Industri Kreatif Dengan Kapasitas Inovatif Sebagai Faktor Mediasi Dalam
Masa Pandemik Covid-19. Jurnal Bina Manajemen, 9(1), 30–43.
https://doi.org/10.52859/jbm.v9i1.113 Google Scholar
Verbyani, V., & Handoyo, S. E. (2021). Pengaruh Inovasi, Orientasi Kewirausahaan Dan Pasar Terhadap
Keunggulan Bersaing Ukm Kuliner. Jurnal Manajerial Dan Kewirausahaan, 3(3), 875.
https://doi.org/10.24912/jmk.v3i3.13219 Google Scholar
Yulius, Y. (2021). Manajemen Kreatif Dan Inovatif Disusun Oleh Dr . Yosandi Yulius , Mm Fakultas
Ekonomi Dan Bisnis Upi Y . A . I. Modul, 74, 1–36. Google Scholar
