entertainment but have a specific purpose that will have a considerable influence on the person,

family, and environment in the last decade. As for every trip that is taken, it is nothing because

humans want to fulfill their needs and desires. diverse. One of them is to seek a tourist

experience or relaxation, which is to escape from a routine and stressful environment and then

look for opportunities to hold recreation for the sake of the inner satisfaction obtained (Utama

2017).

Indonesia and even the third largest in the world (Yuliana 2017). Since three hundred years

ago, the majority of the population of Bangka Island has been supported by tin mining (Sabri,

Aulia, and Novriyansyah 2020). In line with population growth, this activity is increasing

income will increase if the income of the community also increases so that they have the ability

to pay local taxes and retribution as an element in receiving local revenue (Gomies and

Pattiasina 2011).

so far has only been carried out sporadically, meaning that the promotions that have been

carried out so far have been part-time and have not been taken seriously, namely that

promotional efforts are limited to the dissemination of information introducing the tourism

potential of the Bangka Belitung Islands which is pursued through several promotional

programs both within the region, outside the region and abroad. Where promotion efforts are

program involves many parties, such as the provincial government of the Bangka Belitung

islands. The presence of the Bangka Botanical Garden has provided a new breakthrough for

the improvement of the environment in the Bangka Belitung Islands which was damaged by

tin mining. What the Bangka Botanical Garden has implemented has also contributed to

creating a diversified environment-friendly business to replace mining and support food

security. Bangka Botanical Garden provides a number of demonstration plots/models for

managing ex-mining critical land by integrating various forms of environmentally friendly

productive businesses. Bangka Botanical Garden also plays an important role in attracting

many tourists to Bangka Island. This activity also supports the Visit Babel Archipelago 2010

which was launched by the Provincial Government of the Bangka Belitung Islands to develop

launched by the Provincial Government of the Bangka Belitung Islands to develop the post-tin

tourism sector. The activities carried out by the initiators of the Bangka Botanical Gardens have

made many people think that mining is the most productive source of life, changing the image

that people can only damage the environment by taking the tin but paying attention to

environmental improvement. Based on the above background, the writer is interested in

researching the extent of "The Influence promotion on consumer tastes in the decision of tourist

to visit Bangka Botanical Garden"

1. Promotion

2. Tourism

3. Promotion, Tourism, and Tourists

4. Taste of Consumers (Tourists)

5. AIDDAS Theory

see the effect of the relationship between variables, namely promotion, consumer tastes (tourists)

and tourist decisions. The object under study did not receive any treatment at all. Data is

collected as it is, thus it is expected that the relationship between variables is measured by the

current conditions. And from the data collected then analyzed to see the relationship between

Analysis Single table analysis was carried out by dividing the research variables into

Respondents Age

Source: Research Results, 2010

Table 1 shows the age data of tourist respondents who visited the Bangka Botanical

Garden. Respondents were aged 21-25 years as many as 6 people (6.1%), ages 26 -30 years

as many as 12 people (12.1%), ages 31-35 years as many as 19 people (19.2%), ages 36 -

40 years as many as 37 people (37.4%) and age 41 years and over as many as 25 people

(25.3%). Thus, it can be concluded that foreign tourists who visit Bangka Botanical Garden

claimed to have visited for the first time 62 people (62.2%), who answered that they visited

the second time as many as 28 people (28.3%), and tourists who answered others, which

regions and countries, in addition to security and infrastructure factors that need to be

addressed. Table 3

Respondent’s Visit Length

Table 5

Table 7

Appeare High Interest To Visit

Table 7 above shows data on whether respondents have a strong desire to visit the

tourism objects offered. It is known that as many as 12 people (12.1%) of respondents said

they did not have, as many as 29 people (29.3%) of respondents said they did not have, as

many as 41 people (41.4%) of respondents said they had and as many as 17 people (17.2%)

) respondents said they have very much. In general, it can be concluded that after reading

the promotional media, respondents said they have a strong desire to visit tourist attractions

and believe in the content of the messages offered. offered. This is motivated by the fact

that potential tourists are confident and believe in the content of the message offered.

Table 8 above shows data on whether respondents immediately decided to visit the

tourism objects offered after they had a desire. It is known that as many as 34 people (34.3%)

of respondents said it was not true, as many as 24 people (24.2%) of respondents said it was

not true, as many as 23 people (23.2%) of respondents said it was true and as many as 18

people (18.2%) ) respondents said very true. From the data above, it can be concluded that

the largest number of respondents said they did not correctly decide whether they traveled

or not after having a desire, then tourists who said it was not true, followed by tourists who

said it was true and tourists who said it was very true. Most of the respondents are potential

The 9 table above shows data on whether respondents immediately decided to visit

the tourism objects offered after they had a desire. It is known that as many as 34 people

(34.3%) of respondents said it was not true, as many as 24 people (24.2%) of respondents

said it was not true, as many as 23 people (23.2%) of respondents said it was true and as

many as 18 people (18.2%) ) respondents said very true. From the data above, it can be

concluded that the largest number of respondents said they did not correctly decide whether

they traveled or not after having a desire, then tourists who said it was not true, followed by

tourists who said it was true and tourists who said it was very true. Most of the respondents

are potential tourists who do not really decide directly. This is influenced by the attitude of

those who do not want to quickly make a decision. In addition, they also still do not believe

in the truth of the information presented in the promotional media.

Table 10

Travel to Bangka Botanical Garden after the promotion

Table 10 above shows data about whether or not the respondents were right to visit

the tourism objects offered after the influence of the promotion of the Bangka Botanical

Garden. It is known that as many as 14 people (14.1%) of respondents said it was not true,

tourists to get an interesting and enjoyable travel experience.

Visiting Indonesia does not seem to be a fashion anymore for foreign travelers. In

almost all well-known Indonesian tourist places such as Bali and Yogyakarta, more and

more domestic visitors or wisdom (domestic tourists). In general, we always make

scapegoats about bombings and other terrorist threats. But is that the real problem? Here,

the researcher tries to see Indonesian tourism from another angle. It is undeniable that the

threat of terrorism is the trigger for the decline in the prestige of tourism in Indonesia. But

what we have to see further is how the prospect of tourism in Indonesia itself. Materially,

disappointing is that there is so much natural damage caused by these mining activities.

Such a situation may be considered plural and natural for Indonesians, but it is very

disturbing for tourists who want to enjoy the beauty of Bangka Belitung in peace. Another

main problem that becomes main problem in the development of the Bangka Belitung

tourism industry is the lack of promotion by the tourism industry players. It is well

recognized that promotions carried out by both the government as the controller and the

private sector are believed to be very limited. The echo of Bangka Belitung in world tourism

is really far behind when compared to neighboring areas such as Java, Sumatra, and

Sulawesi. Every year, each of these areas is visited by foreign tourists who come from

various countries in the world, including other regions in Indonesia.

Bangka Belitung tourism promotion is indeed very limited in other regions and

foreign countries. This is of course due to the limited funds owned by the government in

fisheries, and cultural promotion sectors. Here, the government wants to take advantage of

the effectiveness of tourism communication to increase the number of tourist visits to

Bangka Belitung. So the government must work harder so that the promotion can be

effective as expected. In simple terms, communication can be said to be effective if people

succeed in conveying what they mean.

In general, communication is considered effective when the stimuli conveyed by the

sender or source are the same as the stimuli that are captured and understood by the

recipient. Acording to Stewart L. Tubbs and Sylvia Moss Communication is said to be

effective if it includes 5 criteria, namely understanding, pleasure, influence on attitudes,

better relationships, and actions (Triyulianis 2019).

Botanical Garden promotion program really needs to be done as a bridge for effective

tourism communication between Bangka Belitung tourism actors (private and government)

and tourists, both domestic and foreign tourists.

clear information so that it can attract the attention of potential tourists, which can then turn

attention into interest. After there is attention and interest, they can then create a desire (desire)

to see directly the tourist attraction, thus prospective tourists can make the right decision

(decision) and then they travel or make tourist visits (action) to various fields in the Bangka

relationship or correlation between promotions and tourist decisions.

; a). Seeing the public's enthusiasm for the promotion of the Bangka Botanical Garden is quite

good and can provide significant benefits for the Bangka Belitung tourism industry. However,