P-ISSN: 2964-0121
E-ISSN: 2963-3699
Homepage: https://jurnalreturn.staiku.ac.id
151 This work is licensed under CC BY-SA 4.0
ANALYSIS OF THE INFLUENCE OF DESTINATION IMAGE,
TOURIST ATTRACTIVENESS AND EXPERIENCE OF CLIMBERS ON
INTEREST IN REPEAT VISITS WITH SATISFACTION AS AN
INTERVENING VARIABLE
Nurcholis
Postgraduate Program Student, Mercu Buana University, Jakarta, Indonesia
Nurcholis01[email protected]
PAPER INFO ABSTRACT
Received: 14
th
February 2023
Revised: 17
th
February 2023
Approved: 20
th
February 2023
The purpose of this study was to identify and analyze the influence of
destination image, tourist attraction, and experience of climbers on intention
to return with satisfaction as an intervention variable for climbers of Mount
Gede Pangrango. Instruments used in this research were questionnaires to
150 respondents with descriptive and quantitative data processing and
analysis. Descriptive analysis in the research aims at describing the
characteristics of the respondents and describing the research variables, while
quantitative analysis is carried out using SEM - PLS (Partial Least Square)
tools with the aim of testing the hypothesis. Based on the results of the
analysis in this study, it can be explained that the image of the destination,
tourist attraction, and experience of climbers has a positive and significant
effect on satisfaction among climbers of Mount Gede Pangrango. Destination
image, tourist attraction, climber experience, and satisfaction have a positive
and significant effect on intention to return to climbers of Mount Gede
Pangrango. Travel image, tourist attraction, and climber experience have a
positive and significant effect on Repeat Visit Interest with Satisfaction as an
intervention variable for climbers of Mount Gede Pangrango.
KEYWORDS
Destination Image; Tourist Attraction; Experience Of Climbers; Intention To
Revisi;, Satisfaction; SEM; PLS
INTRODUCTION
Mount Gede Pangrango is one of the natural destinations located in West Java and is
included in the National Park area. From 2016 to 2018 there was a decrease in the percentage
of tourist visits in 2016 with 68,242 hiking participants and a decrease of 23.5% in the
following year and in 2018 with a decrease of 21.7% from the previous year. The cause of the
decline could be due to the less memorable visit experience resulting in decreased tourist
interest. In addition, there is an increasingly rapid development and increasingly diverse
climbing tourism in Indonesia, causing a high level of tourist exploration to try visiting various
destinations with the aim of adding new experiences. Therefore, the increase in the interest of
tourists to revisit the tourist attractions of Mount Gede Pangrango is unstable.
Based on journal reviews from previous studies, it was stated that the goal of tourist
destination managers is to increase interest in repeat visits. Tourism managers must make a
strategy in achieving interest in repeat visits with stages that must be taken by managers and
their own consumers (Yuniawati & Finardi, 2016). To relate this, climbers or tourists are seen as
customers who need to be satisfied. Customer satisfaction is important for business success,
because every organization aims to satisfy the needs or wants of its customers (Ali & Bhasin,
2019). This is reinforced according to (Kusumawardani, 2021) the intention to revisit is
significantly influenced by tourist satisfaction. Another factor that can influence tourists'
intention to revisit is the image of the destination. Based on previous research conducted by
(Kusumawardani, 2021) destination image can have a significant influence on tourist
Analysis Of The Influence Of Destination Image, Tourist Attractiveness And Experience Of Climbers On
Interest In Repeat Visits With Satisfaction As An Intervening Variable
152 Return Management Studies, Economic and Business , Vol 2 (No 2), Feb 2023
satisfaction. A factor that can also influence the intention to revisit a tourist destination is
attractiveness. Tourist attraction can also be one of the main reasons tourists want to visit tourist
attractions. Based on research (Kawatu et al., 2020) tourist attraction has a significant effect on
repeat visit intentions. This is in line with research (Nguyen Viet et al., 2020) which is
reinforced by research (Kusumawardani, 2021) and (Batubara & Putri, 2022).
Based on the results of a preliminary survey conducted by researchers, 96.66% of
respondents chose the image of the destination as the reason for making an interest in repeat
visits. Furthermore, as many as 93.33% of respondents chose attractiveness as the reason for
repeat visits. Furthermore, as many as 96.66% of respondents chose satisfaction as the reason
for making a repeat visit. On the other hand, experience was also confirmed as one of the
variables that had an effect on repeat visits with a value of 96.66%. Based on the results of the
pre-survey and the phenomena described earlier, the authors are interested in further
researching the Analysis of the Influence of Destination Image, Tourist Attractiveness and
Climber Experience on Interest in Repeat Visits with Satisfaction as an Intervening Variable
(Study on Climbers in Mount Gede Pangrango National Park (TNGGP, West Java)).
Literature Riview
The Effect of Tourism Image on Interest to Revisit
According to research indirectly by increasing the image of tourism towards touris (Utami &
Ferdinand, 2019)t areas it can increase interest in visiting again. This is in line with the results of
research conducted by (Kusumawardani, 2021).
The Effect of Tourist Attraction on Repeat Interests
According to (Kusumawardani, 2021) that the variable tourist attraction has a significant effect
on the variable interest in repeat visits. Research conducted by (Kawatu, V. S., Mandey, S. L.,
Lintong, D. C., & Mandey, 2020) proves that without having to go through tourist satisfaction
as an intervening variable the direct effect of tourist attraction on repeat visit intentions is
stronger.
The Influence of Tourist Experience on Interest to Revisit
Based on the results of the (Ahmad et al., 2020) it can be concluded that the tourist experience
partially influences the intention to return. The tourist experience that can be improved will
have an impact on the interest in repeat visits. A pleasant climbing process will be a reason for
tourists to make a repeat visit.
The Effect of Destination Image on Tourist Satisfaction
According to research (Kusumawardani, 2021) that the destination image variable has a
significant effect on the satisfaction variable. Improved destination image will certainly have
an impact on the high perceived tourist satisfaction.
Tourist Attraction Against Tourist Satisfaction
Satisfaction can result from f eelings of pleasure or disappointment that a person feels after
comparing the expectations and perceived perceptions. If the attractiveness of a tour is in
accordance with what is expected, the satisfaction of visiting tourists will be felt. Based on the
results of research (Kawatu et al., 2020) it shows that good tourist attraction will affect
satisfaction.
The Effect of Tourist Experience on Tourist Satisfaction
According to (Prakoso et al., 2020) satisfaction with the travel experience is a comprehensive
concept that can be described by feelings of satisfaction through different destination attributes
as well as varying levels of satisfaction based on experience (satisfaction or displeasure)
(Reisinger & Turner, 2003; Chen, & Chen , 2010; Alegre & Garau, 2010). The results showed
that tourist experience has a significant effect on satisfaction.
Analysis Of The Influence Of Destination Image, Tourist Attractiveness And Experience Of Climbers On
Interest In Repeat Visits With Satisfaction As An Intervening Variable
153 Return Management Studies, Economic and Business , Vol 2 (No 2), Feb 2023
The Effect of Tourist Satisfaction on Repeat Interests
According to (Kawatu et al., 2020) the intention to revisit tourists results from perceived
satisfaction. If satisfaction can occur with the services provided, then the desire of tourists to
return to visit these tourist attractions will arise and they can even become loyal tourists.
Figure 1. Framework
Source: Processed Results (2022)
METHOD
Research Type, the descriptive research method is a type of quantitative research with
survey research which is the method chosen by the researcher.
Population and sample, according to (Sugiyono, 2016) the population consists of objects and
research subjects which consist of certain qualities and characteristics determined by the
researcher to be able to explain a conclusion as the information to be obtained. The sampling
method in this study was purposive sampling, which according to Sugiyono (2016) is a sample
elaboration technique with certain considerations. The criteria for the respondents who were
sampled in this study were climbers who had climbed more than 1 time with the number of
samples set to be taken as many as 150 respondents.
Method of collecting data, data collection techniques in conducting data processing in
quantitative research, where the data is obtained based on the results of the questionnaire, the
data processing stage of this study uses the ordinal measurement scale type, using the Likert
scale method (Sugiyono, 2016).
Descriptive data analysis, according to (Ghozali & Latan, 2015) stated descriptive analysis
was used to describe the variables used in this study such as descriptions of respondents and
descriptions of variables.
Data analysis using smartPLS, The analysis in this study uses the SEM approach through
testing the instrument using the smartPLS test tool. SEM is an analytical technique in testing
and estimating causal relationships by integrating path analysis and factor analysis. According
to (Ghozali & Latan, 2012) PLS is a test with a method that performs Structural Equation
Modeling (SEM) analysis using variance-based multivariate statistical techniques. The
following are the steps in data analysis using smartPLS, namely evaluating the Outer Model
which consists of: Convergent Validity Test, Discriminant Validity Test, Composite Reability
Test, Cronbach Coefficient Alpha Test, Evaluating the Inner Model which consists of:
Evaluating R2 and F values, Goodness of Fit Model (GoF), Performing Hypothesis testing, and
Inter-Dimensional Correlation Matrix.
Analysis Of The Influence Of Destination Image, Tourist Attractiveness And Experience Of Climbers On
Interest In Repeat Visits With Satisfaction As An Intervening Variable
154 Return Management Studies, Economic and Business , Vol 2 (No 2), Feb 2023
Table 1. Variable Operationalization
Variable
Dimensions
Indicator
Items
Destination Image
(Damayanti &
Ferdinan, 2018)
Beautiful view
Experiencing beautiful scenery can
be one of the long-awaited goals of
climbers
CD1.1
Nice weather
Feeling good weather can support
climber activities
CD2.1
Good infrastructure
Feeling good infrastructure in the
climbing process is part of the
climber's success
CD3.1
Good social conditions
Feeling good activity or social
interaction in the climbing process
is fun
CD4.1
Easy accommodation
Feeling that accommodations are
provided efficiently and easily
accessible can help the climbing
process optimally
CD5.1
Tourist attraction
(Marpaung, 2019)
The uniqueness of
natural attractions
Feeling amazed by the splendor of
Mount Gede Pangrango
DTW1.1
Diversification or
variety of tourism
object products
Feel happy with the hiking trails
that are not extreme
DTW2.1
Feel interested in other tours such
as cheerful camping, horse riding,
outbound etc
DTW2.2
The beauty of tourist
Objects
Feel happy with the beauty of the
peak of Pangrango Gede
DTW3.1
Fresh air/weather
Feeling happy with the big
Pangrango weather
DTW4.1
Climber
Experience
(Chhetri et al,
2004)
Positive Intrinsic
Motivating, Enjoying, Challenging,
Stimulating
PW1.1
Negative Intrinsic
Depressing, Tense, Isolating,
Enclosing
PW2.1
Positive Extrinsic
Attracting, Exciting, Pleasing,
Relaxing
PW3.1
Negative Extrinsic
Crowding, Frustrating, Boring
PW4.1
Satisfaction
(Marpaung, 2019)
Tourist attraction
Feel satisfied to enjoy the top of the
mountain with a directed hiking
trail and enjoy the scenery that is
passed during the ascent
KEP1.1
Service quality
Satisfied with the direction of the
national park officer
KEP2.1
Satisfied with the friendliness and
dexterity of national park officials
KEP2.2
Satisfied with the hiking trail signs
arranged by national park officials
KEP2.3
tourist facilities
Satisfied with the parking area, the
cleanliness of the facilities, and the
rest area before & after the hike
provided
KEP3.1
Analysis Of The Influence Of Destination Image, Tourist Attractiveness And Experience Of Climbers On
Interest In Repeat Visits With Satisfaction As An Intervening Variable
155 Return Management Studies, Economic and Business , Vol 2 (No 2), Feb 2023
RESULTS AND DISCUSSION
Results
Characteristics of respondents
(1) Gender of respondents 75% are male and 25% female. (2) Age of respondents 3% aged <20
years, 75% aged 20-25 years, 17% aged 25-26 years, and 5% aged >30 years. (3) Visits
Respondents 37% have visited 2-5 times, 52% have visited 6-10 times, 11% have visited > 10
times
Description of Data Analysis
The average results in the destination image statement are 3.56, tourist attractiveness is
3.60, climber experience is 3.57, satisfaction is 3.58, and intention to return is 3.62 which
means that all the average statements on the input variables into the category of "Agree" in the
interval interpretation. These results indicate that the variables within the scope of the sample
can be categorized as Good.
Results
Characteristics of respondents
(1) Gender of respondents 75% are male and 25% female. (2) Age of respondents 3% aged <20
years, 75% aged 20-25 years, 17% aged 25-26 years, and 5% aged >30 years. (3) Visits
Respondents 37% have visited 2-5 times, 52% have visited 6-10 times, 11% have visited > 10
times.
Analysis Using smartPLS
Convergent Validity Test
The value of outer loadings for each variable of destination image, tourist attraction,
climber experience, satisfaction, and intention to return has a value above 0.7. This can state
that all indicators used to measure these variables are valid or have met convergent validity.
Discriminant Validity Test
Based on calculations using smartPLS, the following cross loading values from this study
are in table 2 below.
Table 2. Cross Loading Value of Each Variable and Research Model Construct
DESTINATION
IMAGE
TOURIST
ATTRACTION
SATISFACTION
INTEREST
VISIT
RETURN
CLIMBING
EXPERIENCE
KEP2.1
0,765
0,603
0,749
0,606
0,607
DESTINATION
IMAGE
TOURIST
ATTRACTION
SATISFACTION
INTEREST
VISIT
RETURN
CLIMBING
EXPERIENCE
CD1.1
0,798
0,601
0,778
0,639
0,809
CD2.1
0,781
0,620
0,756
0,625
0,620
CD3.1
0,762
0,684
0,787
0,775
0,769
CD4.1
0,806
0,665
0,804
0,767
0,837
CD5.1
0,807
0,630
0,686
0,768
0,660
DTW1.1
0,622
0,753
0,742
0,582
0,620
DTW2.1
0,640
0,782
0,633
0,810
0,643
DTW2.2
0,624
0,772
0,623
0,589
0,615
DTW3.1
0,646
0,790
0,628
0,635
0,608
DTW4.1
0,598
0,766
0,616
0,599
0,578
KEP1.1
0,798
0,601
0,778
0,639
0,809
Analysis Of The Influence Of Destination Image, Tourist Attractiveness And Experience Of Climbers On
Interest In Repeat Visits With Satisfaction As An Intervening Variable
156 Return Management Studies, Economic and Business , Vol 2 (No 2), Feb 2023
KEP2.2
0,724
0,652
0,764
0,766
0,742
KEP2.3
0,773
0,630
0,789
0,733
0,806
KEP3.1
0,580
0,719
0,709
0,548
0,588
MKU1.1
0,691
0,570
0,691
0,763
0,747
MKU1.2
0,791
0,618
0,669
0,783
0,646
MKU2.1
0,575
0,747
0,576
0,764
0,581
MKU2.2
0,719
0,652
0,751
0,765
0,736
PW1.1
0,585
0,574
0,610
0,604
0,719
PW2.1
0,798
0,601
0,778
0,639
0,809
PW3.1
0,741
0,660
0,764
0,751
0,760
PW4.1
0,786
0,641
0,782
0,743
0,830
Source: Data Processing with SmartPLS 3.2.9 (2022)
From the results of table 2 it can be seen that there is a correlation between the constructs and
their indicators for each variable showing comparisons with numbers that can define the
differences in each construct.
Average Variance Extracted (AVE)
The AVE value can be considered good if it shows a number that exceeds the value of
0.50 (Ghozali & Latan, 2012). The following is the result of processing the AVE value.
Table 3. Average Variance Extracted for each Variable
Variable
AVE
DESTINATION IMAGE
0,626
TOURIST ATTRACTION
0,597
SATISFACTION
0,575
INTEREST VISIT RETURN
0,591
CLIMBING EXPERIENCE
0,609
Based on Table 3 above, it can be seen that the resulting Average Variance Extracted (AVE)
value is > 0.5 for each variable. This can illustrate that the AVE values on the variables for
testing convergent validity have fulfilled for further testing.
Composite Reliability and Cronbach's Alpha
Based on calculations using smartPLS, the following are the Composite
Reliability and Cronbach's Alpha values from this study in table 4 below.
Table 4. Composite Reliability and Cronbach’s Alpha for each variable
Variable
Composite
Reliability
Cronbach's
Alpha
Syarat
Keterangan
DESTINATION IMAGE
0,893
0,850
>0.7
Reliabel
TOURIST ATTRACTION
0,881
0,831
>0.7
Reliabel
SATISFACTION
0,871
0,815
>0.7
Reliabel
INTEREST VISIT RETURN
0,853
0,770
>0.7
Reliabel
CLIMBING EXPERIENCE
0,861
0,786
>0.7
Reliabel
From the results of Table 4 above, it can be seen that the results of processing composite
reliability and Cronbach alpha values can show a value of 0.70. This shows that all latent
variables are reliable and the questionnaire used is reliable or consistent (Ghozali & Latan, 2015).
Analysis Of The Influence Of Destination Image, Tourist Attractiveness And Experience Of Climbers On
Interest In Repeat Visits With Satisfaction As An Intervening Variable
157 Return Management Studies, Economic and Business , Vol 2 (No 2), Feb 2023
Evaluate the value of R2 and F Count
The results of evaluating the value of R2 based on the results of calculations using the
SmartPLS algorithm calculated at 0.951 which was obtained for the results on the satisfaction
variable, and 0.869 for the return intention variable. The R2 value in this study can illustrate
that there is a high level of determination of exogenous variables towards endogenous
variables.
Table 5. R Square Value
R Square
R Square
Adjusted
SATISFACTION
0,951
0,950
INTEREST VISIT
RETURN
0,869
0,866
The simultaneous influence of the variables of satisfaction and intention to return to destination
image, tourist attraction, experience of climbers can be done by calculating the statistic f
count/f using the following calculation results.
Table 6. F Square Value
Jalur
∑f
2
Influence f
2
Destination Image => Satisfaction
0,751
Kuat
Tourist Attraction => Satisfaction
0,130
Medium
Climber Experience => Satisfaction
0,198
Medium
Destination Image => Interest in Repeat Visit
0,305
Kuat
Tourist Attraction => Interest in Repeat Visits
0,275
Kuat
Climber Experience => Interest in Repeat
Visits
0,171
Medium
Satisfaction => Interest in Repeat Visits
0,169
Medium
Based on Table 6 above, it is found that the Tourism Image variable has a 75.1% (Strong)
influence on Satisfaction, Tourist Attraction has a 13.0% (Medium) influence on Satisfaction,
Climber Experience has a 19.8% (Medium) influence on Satisfaction , Destination Image has
a 30.5% (Strong) influence on Repeat Interests, Tourist Attraction has a 27.5% (Strong)
influence on Revisit Interests, Climber Experience has a 17.1% (Medium) influence on Revisit
Interests, Satisfaction has a 16.90% (Medium) effect on repeat visit intention.
Validations of the overall structure model with the Goodnessaof Fita Index (GoE)
The purpose of testing the Goodnessaof Fit Index (GoF) is to validate the combined
performance of a measurement model and a structural model as follows:
𝐺𝑜𝐹 =
√
𝐴𝑉𝐸 × 𝑅
2
= √0,91 × 0,739
= 0,739
The resulting GoF value is 0.36 (large category GoF scale). Based on these results, it can be
stated that the overall model combining performance is good.
Hypothesis Test
Evaluation of the Path Coefficient Value.
In carrying out the process of evaluating the path coefficient values, the results obtained
using the SmartPLS bootstrap illustrate the strength of the relationship between constructs /
variables in table 7 and table 8 below.
Analysis Of The Influence Of Destination Image, Tourist Attractiveness And Experience Of Climbers On
Interest In Repeat Visits With Satisfaction As An Intervening Variable
158 Return Management Studies, Economic and Business , Vol 2 (No 2), Feb 2023
Table 7. Path Coefficient values , t-statistict, and P-Values (Direct Effects)
Original
Sample
(O)
Sample
Mean
(M)
Standard
Deviation
(STDEV)
T Statistics
(|O/STDEV|)
P Values
DESTINATION IMAGE ->
SATISFACTION
0,583
0,576
0,064
9,167
0,000
DESTINATION IMAGE ->
INTEREST VISIT
0,805
0,806
0,135
5,954
0,000
TOURISM ATTRACTION -
> SATISFACTION
0,138
0,138
0,036
3,809
0,000
TOURISM ATTRACTION -
> INTEREST TO REVISIT
0,350
0,359
0,057
6,136
0,000
SATISFACTION ->
INTEREST VISIT BACK
0,489
0,510
0,174
2,801
0,005
CLIMBING EXPERIENCE
-> SATISFACTION
0,288
0,295
0,064
4,486
0,000
CLIMBING EXPERIENCE
-> INTEREST VISIT
0,310
0,323
0,110
2,813
0,005
The following is an image of the calculation results of the inner bootstrap model which is
presented in the image below.
Figure 2. Coefficient values, t-statistict, and P Values (Indirect Effects)
Table 8. Path Coefficient values, t-statistict, and P-Values (Indect Effects)
Original
Sample
(O)
Sample
Mean
(M)
Standard
Deviation
(STDEV)
T Statistics
(|O/STDEV|)
P Values
DESTINATION
IMAGE ->
SATISFACTION ->
INTEREST IN
REVISITING
0,285
0,292
0,102
2,802
0,005
TOURISM
ATTRACTION ->
SATISFACTION ->
INTEREST IN
RETURN VISIT
0,068
0,070
0,029
2,336
0,020
Analysis Of The Influence Of Destination Image, Tourist Attractiveness And Experience Of Climbers On
Interest In Repeat Visits With Satisfaction As An Intervening Variable
159 Return Management Studies, Economic and Business , Vol 2 (No 2), Feb 2023
CLIMBING
EXPERIENCE ->
SATISFACTION ->
INTEREST IN
REVISITING
0,141
0,153
0,068
2,078
0,038
Based on table 7 and table 8 above, it can be concluded that all hypotheses tested on direct
influence show a t statistics value that is greater than the t table value = 1.976, meaning that
the results tested are significant, and the P-Values show a value that is less than α = 0.05. Each
- each coefficient value is positive which can illustrate that the hypothesis being tested has a
positive influence.
Discussion
Effect of Destination Image on Satisfaction
The results of this hypothesis support research (Kusumawardani, 2021), (Aliman et al.,
2014), and research (RM, 2021) which explains that the hypothesis has a positive and
significant influence. Improving the image of the destination will have an impact on the high
satisfaction felt by tourists.
The Effect of Tourist Attraction on Satisfaction
Research conducted by (Kawatu et al., 2020) ,(Nugroho & Istriani, 2021), (Apriliyanti et
al., 2020)can show results that have a positive and significant effect on the hypotheses being
tested.
The Effect of Climber Experience on Satisfaction
The results of this hypothesis support research (Prakoso et al., 2020) which shows that
the tourist experience variable has a significant and positive effect on satisfaction. According
to (Prakoso et al., 2020) satisfaction with the travel experience is a concept involving feelings
of satisfaction with different destination attributes.
The Influence of Destination Image on Interest in Repeat Visits
The influence of destination image has a positive and significant effect on intention to
return, as evidenced by research conducted by (Utami & Ferdinand, 2019), (Kusumawardani,
2021), (Irfan et al., 2020). A good destination image can increase tourist motivation to make
return visits on the intended tour. However, this contradicts research (Primadi et al., 2021)
which proves that tourist destinations or destination image have no significant effect on
consumer satisfaction.
The Effect of Tourist Attraction on Repeat Interests
In research (Kusumawardani, 202; Kawatu et al., 2020; Batubara & Putri, 2022; Irfan et
al., 2020) can provide evidence of the variable Tourist Attraction which has a positive and
significant influence on the variable Interest in Repeat Visits .
The Effect of Climbers' Experience on Interest in Repeat Visits
The results of this hypothesis support research (Ahmad et al., 2020) which shows that
tourist experience partially influences intention to return and perceived climbing is an
interesting experience for tourists and tourist interest is seen as an incentive for tourists to make
another climb.
The Effect of Satisfaction on Interest in Repeat Visits
According to research (Kawatu et al., 2020), (Primadi et al., 2021) the satisfaction
variable significantly influences the intention to return variable, the desire to make a repeat
visit can be based on perceived satisfaction. However, this study contradicts research
(Nurlestari, 2016) which shows that there is no significant effect between satisfaction and
intention to return.
Analysis Of The Influence Of Destination Image, Tourist Attractiveness And Experience Of Climbers On
Interest In Repeat Visits With Satisfaction As An Intervening Variable
160 Return Management Studies, Economic and Business , Vol 2 (No 2), Feb 2023
The Influence of Destination Image on Return Visit Interest with Satisfaction as an
Intervening Variable
According to research (Irfan et al., 2020) in indirect testing of destination image variables
mediated by tourist satisfaction with the decision to revisit tourist objects can prove a positive
and significant influence.
The Effect of Tourist Attraction on Repeat Interests with Satisfaction as an Intervening
Variable
Research conducted by (Nurlestari, 2016) showed that there was a significant influence
between the variable tourist attraction on repeat visit intentions and tourist satisfaction as an
intervening variable. However, the results of this study contradict research conducted by
(Kawatu et al., 2020) which proves that there is a direct effect of tourist attraction on repeat
visit intentions without having to go through tourist satisfaction as an intervening variable.
The Effect of Climbers' Experience on Interest in Repeat Visits with Satisfaction as an
Intervening Variable
According to research (Dewi et al., 2021) there is a significant influence of the
experience of climbers both directly and indirectly on the intention to return with satisfaction
as a mediating or intervening variable. This was also found in research (Ahmad et al., 2020)
which proved that the effect of tourist experience on satisfaction as an intervening was able to
influence tourists' intention to return to the mountains.
CONCLUSION
The results of testing the hypothesis on the effect of Destination Image on Satisfaction
show results that have a positive and significant effect; The results of testing the hypothesis on
the influence of Tourist Attraction on Satisfaction show results that have a positive and
significant effect; The results of testing the hypothesis on the effect of the Climber's Experience
on Satisfaction show results that have a positive and significant effect; The results of testing the
hypothesis on the effect of Destination Image on Interest in Repeat Visits show results that have
a positive and significant effect; The results of testing the hypothesis on the influence of Tourist
Attraction on Repeat Interests show results that have a positive and significant effect; The
results of testing the hypothesis on the effect of the Climber's Experience on Interest in Repeat
Visits show results that have a positive and significant effect; The results of testing the
hypothesis on the effect of Satisfaction on Interest in Repeat Visits show results that have a
positive and significant effect; The results of testing the hypothesis on the effect of Destination
Image on Interest in Repeat Visits with Satisfaction as an Intervening Variable show results
that have a positive and significant effect; The results of testing the hypothesis on the effect of
tourist attraction on intention to revisit with satisfaction as an intervening variable show results
that have a positive and significant effect; The results of testing the hypothesis on the effect of
the Climber's Experience on Interest in Repeat Visits with Satisfaction as an Intervening
Variable show results that have a positive and significant effect.
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