Investigate How KPR BTN Purchase Decisions are Impacted By Price, Brand Awareness, and Trust

The goal of this study is to examine how pricing, brand recognition, and trust
affect consumers’ decisions to use KPR BTN. The analysis of multiple linear
regressions was used in this study. The primary data used in this study came
from respondents’ answers to questions they were asked. All KPR BTN users
make up the sample for this study. The findings of this study show that price,
brand awareness and buyer trust are all simultaneously significant variables
Purposive sampling was the technique ultilized in this study for sampling.
The researcher's consideration that the information required can be collected
from one specific target group that is able to supply information for the
research led to the selection of this technique. By distributing questionnaires
to BTN KPR clients, primary data was directly collected for research. When
two or more independent variables are employed as predictor factors and the
researcher wants to forecast how the state (ups and downs) of the dependent
variable (criteria), multiple regression analysis is used (in addition to
lowering their values). The findings of this study also indicated that variables
such as price and brand awareness had a major impact on purchasing
decisions, whereas variables such as trust did not.