Return : Study of Management, Economic and Bussines

Proposed Marketing Strategy for Talanoa Kopi and Space

Nadila Estelita Putri G — 2025-02-06

Indonesia's economy relies heavily on Micro, Small and Medium Enterprises (MSMEs), which contribute greatly to GDP and employment. Among them, the food and beverage (F&B) industry has experienced tremendous growth, driven by consumer trends and the increasing popularity of coffee. The purpose of this study is to suggest strategies to improve the competitiveness of Talanoa Kopi and Space, a coffee shop located in Cibubur, by increasing brand awareness, consumer attitudes, and purchase intention. Structural Equation Modeling Partial Least Squares (SEM-PLS) was used to test the hypotheses regarding Marketing Mix, Brand Awareness, Consumer Attitude, and Purchase Intention in this study, which used a quantitative approach. The results show that Customer Attitude and Purchase Intention are substantially influenced by Brand Awareness, both directly and through mediation. In the same way, Marketing Mix affects Customer Attitude, but its effect on Purchase Intention is mediated by Customer Attitude. These observations underscore the importance of improving brand recognition and adjusting marketing strategies to meet consumer expectations. Proposed business solutions include implementing a multi-channel ordering system, launching a loyalty program, diversifying product offerings, and improving customer experience through innovative services and interactive engagement. This research contributes to the academic understanding of the interaction between marketing variables and consumer behavior while providing actionable recommendations for MSMEs in the food and beverage sector. Future research can explore similar frameworks in different contexts to validate these findings and increase generalizability.

The Effect of Liquidity, Operational Efficiency, and Profitability on Dividend Policy

Andralie Wijaya — 2025-02-16

The dividend policy, proxied by dividend payout ratio, of conventional commercial banks in Indonesia from 2019 to 2023 showed a downward trend, giving a negative sentiment to the market. The purpose of this study is to analyze the effect of liquidity, operational efficiency, and profitability on dividend policy applied by conventional commercial banking companies listed on the Indonesia Stock Exchange between 2019 and 2023. This study uses a quantitative approach with panel data regression method. Secondary data were taken from the annual financial statements of 11 conventional commercial banking companies, which were selected through purposive sampling. Data analysis was performed using EViews 13 software. The results show that liquidity has a negative and significant influence on dividend policy, operational efficiency also has a negative and significant impact, while profitability shows a positive and significant influence on dividend policy. This study suggests that companies balance loan distribution and third-party funds for liquidity while efficiently managing cash flow, reducing operating costs, and diversifying revenue to enhance profitability and dividend policy. This study provides valuable insights for managers and investors in making decisions related to dividend policy amidst changing economic dynamics. Further research is expected to explore other variables that may be influential in a broader context.

The Influence of Profitability, Growth Ratio, and Firm Size on Firm Value with Stock Price as an Intervening Variable in Healthcare Sector Companies Listed on the Indonesia Stock Exchange for the 2021-2023 Period

Sri Murtiasih — 2025-02-16

The rapid growth of the business world in an increasingly competitive era of globalization has made economic actors, including companies in the health sector, face increasingly fierce competition. Companies strive to increase and maximize company value to attract investors, because higher company value guarantees greater shareholder prosperity. This study aims to examine the effect of Profitability, Growth Ratio, and Company Size on Firm Value, with Stock Price as the intervening variable, in health sector companies listed on the IDX during the period 2021-2023. This study uses secondary data from the annual reports of 12 selected companies. The analysis methods used include descriptive statistical tests, measurement model evaluation and structural model evaluation. Data processing is done using the SmartPLS program. The findings show that the model used is Fit. Profitability and Share Price significantly affect Firm Value, while Growth Ratio and Firm Size do not. In addition, Share Price is not a viable intervening variable in this study.