Return : Study of Management, Economic and Bussines

Determinants of Safety Citizenship Behavior: A Case Research of Operation Employees at Kereta Api Indonesia (Persero)

Iqbal T. Iskandar, Deden Sutisna M. N. — Mon, 24 Mar 2025 00:00:00 +0000

Train accident statistics show that risky behavior continues to occur, both in the form of violations of standard operating procedures and poor safety behavior by Indonesian Railways (KAI) operational staff, which can lead to accidents. Therefore, a more in-depth examination of the variables that influence Safety Citizenship Behavior (SCB) is needed. This research aims to analyze the effect of safety procedures and safety motivation on SCB, with safety leadership as a moderating variable. Data was collected from August to December 2024 using the Partial Least Square (PLS) based Structural Equation Model (SEM) technique in Bandung Operation Area 2. The research sample consisted of 143 randomly selected employees. The results showed that social capital has a significant influence on safety citizenship behavior, while safety motivation does not show a significant influence. However, safety leadership was proven to moderate the influence of safety motivation on SCB, increasing the effectiveness of safety motivation in encouraging this behavior. These findings demonstrate the importance of developing an appropriate safety leadership model to improve safety behavior and reduce dangerous activities in KAI. By understanding the factors that influence SCB, it is hoped that KAI can improve operational safety and employee welfare.

The Role of AI in Predicting Consumer Behaviour and Effective Marketing Strategies

Dony Ari Nugroho — Tue, 25 Mar 2025 00:00:00 +0000

Artificial Intelligence (AI) has become an important tool in analysing and predicting
consumer behaviour. With its big data processing capabilities, AI can assist companies
in developing more effective and efficient marketing strategies. This research aims to
analyse the role of AI in understanding consumer behaviour patterns and their
implications for marketing strategies. The method used in this research is a literature
study that includes various journals, industry reports, and case studies. The results show
that AI provides significant advantages in increasing sales conversions, optimising
marketing costs, and strengthening relationships between companies and customers.
However, challenges such as data privacy and algorithm transparency remain major
concerns in the application of this technology. Therefore, an ethical and sustainable
strategy in adopting AI is required so that the benefits can be optimised without
compromising customer trust. This research provides insights for academics and
business practitioners in understanding the impact of AI on consumer behaviour and
developing more innovative and data-driven marketing strategies.

The Effect of OHS Procedures and Worker Competence on Occupational Safety and Health with Worker Communication as a Mediator at Public Company (PERUM) Jasa Tirta II

Prastono Wijayanto — Mon, 24 Mar 2025 00:00:00 +0000

Occupational safety and health (OHS) is crucial for ensuring a safe and healthy workplace, reducing work-related accidents, and enhancing productivity. This study aims to analyze the effect of OHS Procedures and Worker Competence on Occupational Safety and Health (OHS) with Worker Communication as a mediator at Public Company (PERUM) Jasa Tirta II. The approach used in this research is quantitative with a survey method, which aims to test hypotheses through numerical data analyzed statistically. The population in this study were all employees at PERUM Jasa Tirta II, with sampling techniques using simple random sampling. The number of samples used was 95 employees, which was determined using the Slovin formula with an error rate of 5%. The results showed that OHS procedures and worker competence had a significant effect on occupational safety and health. In addition, worker communication acts as a mediator that affects the relationship between OHS procedures and worker competence with occupational safety and health. The findings confirm that proper implementation of OHS procedures, improvement of worker competencies, and effective communication between workers can improve work safety in the company. This study makes an important contribution to efforts to improve occupational safety and health through an approach that involves procedures, worker skills and effective communication.

Due Diligence in Financial Aspects for Remedies Postpartum Care Center

Saptiangga Sartono, Rhian Indradewa, Unggul Kustiawan, Rian Adi Pamungkas — Mon, 24 Mar 2025 00:00:00 +0000

This study evaluates the financial feasibility of the Remedies Postpartum Care Center, which aims to provide holistic health services for postpartum mothers during the critical period of 0-14 days after delivery. The purpose of this study is to assess the feasibility of investment by conducting a financial due diligence analysis, including revenue projections, Return on Investment (ROI), Net Present Value (NPV), and Internal Rate of Return (IRR) calculations. The results showed that the average ROI reached 16.93%, with a positive NPV and a payback period of four years. In addition, the IRR was recorded at 44% in the fifth year, indicating that the project was feasible. The findings also showed that Remedies had no short- or long-term debt, with a current ratio of 2.64 times. The Remedies Postpartum Care Center has good prospects based on the financial analysis conducted. With a solid risk management strategy and significant revenue projections, the project is feasible for implementation. This research provides guidance for investors and entrepreneurs in assessing the feasibility of healthcare projects. The results can be used as a reference for policy development to support postpartum care centers in Indonesia.

Analysis of Carbon Trading Potential in Forest Conservation Areas as A Sustainability Strategy in PT Cheil Jedang Indonesia Pasuruan

Ayuni Sabrina Zanuharsih, Muhammad Wildan Affan — Thu, 20 Mar 2025 00:00:00 +0000

Carbon trading is a strategic mechanism to support sustainability in Indonesia by integrating economic, environmental and social considerations. This research explores the potential of carbon trading in the forest conservation area of PT Cheil Jedang Indonesia (CJI) Pasuruan as a sustainability strategy to maximize economic and ecological benefits. This research used a qualitative approach with data collection through observation and documentation. Primary data was obtained from stakeholders, while secondary data included reports, regulations and literature. Analysis was conducted by combining economic valuation and qualitative descriptive analysis. PT CJI Pasuruan demonstrated significant carbon trading potential through two conservation areas, namely Patuguran Mangrove and Puspo area, with an estimated economic value of carbon reaching IDR 4,147,929,778. In addition, the company is committed to reducing greenhouse gas emissions and supporting sustainable forest management practices. The results indicate that carbon trading can contribute to economic, environmental and social sustainability. Despite challenges such as regulatory complexity, this initiative can serve as a model for other companies looking to implement sustainability-based strategies.

Developing Effective Marketing Strategies for A New MRO Company: A Case Study of Akasa Teknologi Nusantara at Soekarno-Hatta International Airport

Mahardhika Rizky Gumarianto — Mon, 24 Mar 2025 00:00:00 +0000

The aviation Maintenance, Repair, and Overhaul (MRO) industry is an important pillar in ensuring aircraft safety, operational efficiency, and regulatory compliance. This study aims to analyze the internal and external factors that influence Akasa Teknologi Nusantara in marketing their services in the MRO industry in Indonesia. This study uses data triangulation, integrating qualitative data collected through interviews as primary data, supported by statistical data collected through the Directorate General of Civil Aviation (DGCA) that validates the interview results. A thorough and comprehensive evaluation using strategic marketing formulation through analysis of PESTEL analysis framework, Porter's Five Forces, B2B Value Pyramid, and VRIO analysis to provide a holistic perspective of ATN's competitive landscape as a new entrant in the industry. In addition, STP (Segmentation, Targeting, and Positioning), 7P Marketing Mix, and Five Product Levels analysis to analyze and formulate a market entry strategy for ATN's value proposition. Safety and compliance remain of utmost importance for any aviation-related company, including ATN as an MRO service provider, as airline clients prioritize partners that meet strict aviation safety standards and certification requirements to demonstrate their compliance with regulations. The implementation plan to increase such value can be done through SEO-optimized websites and social media engagement to increase brand and industry awareness, as well as participating in aviation industry exhibitions and conventions to increase brand recognition.

The Influence of Green Accounting Implementation and Environmental Performance on Firm Value

Sri Daryanti Zen, Amirah Zahra Ariri — Tue, 25 Mar 2025 00:00:00 +0000

This research aims to test, analyze and empirically prove the influence of green accounting
and environmental performance on company value in basic materials sector companies listed
on the Indonesia Stock Exchange in 2021-2023 with a population of 107 companies. The
research sample was selected using a purposive sampling technique according to the criteria
so that a sample of 20 companies was obtained. This research uses the SPSS version 29
application to test sample data for each variable. This research is causality research with a
quantitative approach that uses secondary data collected from annual financial reports and
company continuity reports obtained from the official website of the Indonesia Stock
Exchange www.idx.co.id and which can be obtained from the respective company websites.
The results of the green accounting study measured by the environmental cost ratio have a
significant effect on company value. While the environmental performance variable
measured by the PROPER rating does not have a significant effect on company value. The
novelty in this study is that the green accounting variable is seen from the environmental
costs measured using the formula environmental costs / net profit after tax. While previous
studies, environmental costs were measured using dummy variables. Then the company
value variable was measured using Tobin's Q. However, in this study the company value
variable was measured using Price to Book Value (PBV).

E-WOM Orientation Strategy as a Catalytic Dimension in Enhancing Brand Equity of Craftonesia

Havif Wahyu Saputra — Tue, 25 Mar 2025 00:00:00 +0000

This study aims to analyze the influence of Electronic Word of Mouth (E-WOM),
digital marketing strategy, and innovation on the brand equity of Craftonesia, an
MSME in Semarang that produces woven crafts from waste paper. The research
method used is qualitative with a case study approach, which involves in-depth
interviews and observation. The results showed that E-WOM plays a significant role in
increasing brand awareness and consumer purchase intention. In addition, a digital
marketing strategy that includes Search Engine Optimization (SEO) and Search Engine
Marketing (SEM) helps Craftonesia reach a wider audience. The research also
identified challenges facing Craftonesia, including limited human resources and digital
marketing. The conclusion of this study is that a combination of E-WOM, consistent
branding, and effective digital marketing strategies are key to Craftonesia's success in
increasing brand equity. The implications of this study recommend Craftonesia to
partner with micro-influencers and increase customer engagement through User
Generated Content (UGC) and collaboration with local communities.